BULLET POINTS
Best Marketing Strategies in Holiday Seasons to build a Strong Customer Relation
Christmas holidays are coming! Shoppers are waiting forever for big deals on the year. But, what are you waiting for?
For shoppers, these holidays are a big deal event and for you, this is a time to get more leads, sales, and long-term customers. Being a marketer your job is to apply great strategies so that buyers at least start engaging and your big holiday stock can be sold out before the New Year begins.
In this article, I will share the best holiday marketing strategies that work.
1. Think, Plan, Get Ready
This game will start with your mind and end with lots of sales and happy customers. As you have to face a huge competition then why not you take time in planning?
Ask the following Question from yourself
- Your target
- How much discount you can offer?
- How much investment you have?
- Is your toolkit complete?
- How you will win an advertising spot?
Write down the answers on paper. These will be helpful in the next steps.
2. Complete Your Toolkit
Marketing without tools is just like burning the fire with stones, the old silly way. Can you take the risk to waste time? If not then make sure you have all the required marketing tools for the holiday season.
Below are the recommended tools that you must have
- Google Analytics – Free tool to analyze users’ behavior in the store. Make sure you have set up events tracking.
- Email Marketing Tool – MailChimp will help you in successful email marketing. You can use any other desired email marketing tool.
- Social Media Manager – A tool where you can manage all your social accounts, can schedule posts, and much more. Hootsuite or Buffer.
- SEMrush SEO & SEM – SEMrush is an advance and powerful tool for SEO as well as SEM and social account & Ads management. This tool is perfect for low budget small store who do not want to buy multiple tools.
- Canva (Free or Paid) – Canva is a simple but very helpful tool. You can create desired images and even videos for your display advertising. Even its free version works great (with limitations)
You are ready for the next step if you have these required tools.
3. Make a List of Popular Item
This is might look simple but it is very helpful in huge leads generation. You simply have to make a list of trending products sold in your store in recent 3 months.
Also, do competitors’ research to find the evergreen hot products selling in other stores.
Below is the breakdown of the process:
- Include most selling products in recent 3 months in your list
- See what your competitors have sold
- Use SEMrush or Google Trends tool to see which products users are searching for. Keep tracking users’ activity for at least 15 days before start campaigns
- Notice that what Amazon affiliate blogs are publishing
After analyzing all the above metrics, you have to make a list of products that will be featured in your advertising and email campaigns.
4. Comparison with Competitors
Now you have to do a complete comparison like a buyer. Buyers measure several factors before choosing the right store. You have to understand those needs in your holiday marketing strategies.
Below are the competitors’ to-dos:
- Compare the product prices and discounts with competitors
- See the shipping time
- Compare the shipping cost
Buyers will like to save every single penny on holiday session to spend it on other items so, make sure you are beating the competitors in quality as well as price and discount.
5. Faster your Customer Response
Usually, buyers do not purchase instantly. Possibly they will contact first and will like to clear all the questions they have in their minds. Hence, fast customer support will be a winning holiday marketing strategy.
If you are a small business and do not have a big team to stay online then it will be better to specify live support timing while the contact form will be the alternative option.
6. Start Advertising
Do you want to sell big this Christmas? Then include advertising in your marketing strategy.
Use the entire popular platform to run ads. Alternatively, start your campaigns as early as possible. This will give you some extra time for advertising A/B testing.
Pro Tip: Use the SEMrsuh display and PPC advertising tool to spy on your competitors’ ads. You can also see the history of the ad on specific keywords.
1. Google Advertising
Google is the biggest search engine and hence an important marketing component for your business. A small business should hire a Search Advertising specialist. Otherwise, you have to afford the extra cost of clicking.
Go to your store and read the stats of your buyers. Begin with the locations having the highest conversation rate. It will be helpful to generate some sales early. You can expand your advertising area slowly.
Do not forget to link your Google Ads account with Analytics for details reporting.
2. Social Campaigns
Social networks can provide even more conversation rates compared to search engines.
I can sum up social advertising in one line:
The attractive your ad will be, the higher the conversation rate you will get
Listen! Do not forget about optimizing your site and creating attractive landing pages too.
Pro Tip: Use Canva free tool to create an attractive image and video ads for your campaigns within a few clicks.
7. Use Remarketing Approach
Set up remarketing using Google Analytics and Facebook pixel for better ad conversation.
After applying to remarket, a user who has visited your site will see the ads so, there is a handsome chance that he/she will come back as he/she already has seen your products.
8. Get Influencer Services
Influencers are very helpful in marketing and you cannot miss them in your marketing strategies for holiday seasons.
Find a Blogger, a YouTuber, an Instagram person, or a Tiktoker who has a touch with your product. A person who provides product reviews will be more helpful.
Once you find, make a simple deal and finalize the charges that you pay for the product promotion. Once he writes a blog or uploads a video, his fans will start purchasing from you.
9. Bonus Point: Do not Panic Buyers
A good marketing strategy cares about users. The problem creates mostly in marketing campaigns when you start sending emails daily. Do not do this otherwise you will see a huge drop in your email collection.
You can simply ask users to checklist the categories in which they are interested. In this way, you can save them from showing irrelevant products.