BULLET POINTS
How to Create Content with Purposes and Goals?
Maybe you are also one of those who have listened that “Google is hungry for fresh content and 500 – 2000 words content is required for good ranking.” I think you should be feeling guilty when I will tell you that this statement is not fully true.
Yes! Google loves fresh content but what about the peoples? Are you analyzing readers’ habits before creating the content? OR do you know the purposes of content and setting the goals for better content marketing?
I know your answer, don’t worry I am going to explain all the points about the purposes and goals for successful content marketing.
Is Posting Content Regularly Enough?
Some of the very common words that you also have listened are:
- Publishing content is important to call the search engine spiders daily on the site, it will boost the rank.
- Regular content is important to keep the site active.
- Yes, we can generate leads and sales just by writing the articles that our competitors are publishing.
Are you sure that it will work for you? Can you beat your competitors like this? I don’t think so. You first have to learn about Content Purposes & Goals.
What should be the Content Purpose?
Content has different purposes depending on the types. Anyhow, the final goal behind every type of content is to get the audience and leads.
The main reasons for creating content are:
- Content for education or information
- Content for trust and credibility
- For backlinks
- For search engine ranking
- For social traffic
These are the five popular purposes for creating content. Let’s explore each type in detail.
1. Content for Education or Information
If you are a familiar little bit about content marketing strategy then you should know the worth of educating readers.
This is a very important funnel of content marketing hence your content’s purpose can be to educate readers about anything that links to your product or service.
Types
The following types of content fall into the education and information category.
- Blog Posts
- FAQ
- eBooks
- Videos
- Infographics
This type of content is highly noticed by search engines’ robots. In other words, information and education content is good for SEO.
2. Content for Trust and Credibility
This is another popular content type that is written for the trust and credibility of a company. One of the popular types of trust content is reviews.
There are several reviews sites and as a content marketer, you have to keep in mind that people read reviews at least once before purchasing a product or a service.
Types
Further types of trust and credibility content are:
- Case studies
- Customer reviews
- Awards
- Product usage articles and videos
3. For backlinks
A content marketer knows the worth of healthy backlinks. Backlinks are a very important part to build the trust of search engines. They are not going to give you much importance without backlinks.
So, your content purpose can be backlinks.
There are two main two types of backlinks; do-follow and no-follow. Both are good but do-follow is more worthy.
Types
There are several methods to gain backlinks such as:
- Guest Posting
- Forum Q&A
- Social Sites
Links that are pointing to your site from high authority sites are more worthy and boost your rank in the search result.
But, backlinks should be from relevant sites otherwise your ranking can drop more than your thinking. Also, avoid creating spam backlinks or links from low-quality sites.
4. For search engine ranking
Well, this is the most common content purpose. Search engines are great sources to gain a highly targeted audience. What a content marketer needs more?
You can rank in search results if your content is properly optimized with keywords and have a good structure.
You have to do additional efforts for the topic and then keyword research to find better ideas that can be ranked easier.
Pro Tip: SEMrush SEO & SEM tool can help you to find the best keywords and content ideas. Try a 7-days FREE trial.
Types
- Blog Post
- How-to guide
- Product reviews
- And, anything that users can search
5. For Social Traffic
I have seen lots of sites that are earning from getting traffic just from social networks. Especially video site marketing strategy has a major role in social sites.
If you are better at creating attractive images and videos then the social audience is waiting for you. These types of content go viral better on social sites and you have a chance to build a huge audience on your social profiles.
For example, how you would target the Instagram audience?
Yes, you have to create short videos. Finally, you can call them on your site for leads.
Types
The following are the types of content for social networks:
- Images
- Videos
- Short stories
Conclusion
Now you have understood the types and goals of the content. I am sure that you will now produce content in a better way and your content marketing strategy will get more attraction.